Dale Fortin™ is the most important unofficial website of Vélez Sarsfield Athletic Club and it has been on line for more than 10 years. I was asked to redesign the brand logo of this site, conceived as a way for supporters to easily access to their existing social networks, communities and content of the argentinian soccer team Vélez Sarsfield. Similarly, the flexible identity system was designed to bridge the people and content worlds. Access and immerse.